Businesses around the world are realizing how important video content is for their marketing practices and goals. Young audiences today use social media, media platforms and television to gather new information about products, services and news. So businesses have started to pivot from general marketing such as word of mouth and emails to creating content that will entice audiences to check out their product. But there is one big part of social media that businesses are missing out on… live-streaming.
The Power of Live-Streaming
Live-streaming allows for customers to directly interact with a spokesperson or high ranking executive from your business. Aardvark video in Las Vegas has been at the forefront of live streaming content in the Valley for many years. They can create multi-camera setups, graphics and assist with viewer interaction for whatever your business wants to talk about!
Live-streaming can be used to show what makes your business unique, to connect and sell online, or to expand your audience beyond what can be physically onsite. In other blogs, we can even show how to integrate Shopify and show and sell real-time to customers.
Here is a shortened example of a CME seminar that was in a hotel and expanded the physical viewers by streaming all over the country.
Increasing Customer Interaction
When you live-stream, your business is showing that you are transparent and willing to interact with your audience. You can increase the odds of people talking and sharing information about your product. By understanding trends and knowing what kind of video styles and set designs for live-streams can greatly increase your retention rate on videos and increase watch time! Wouldn’t you want your business not only to maintain your current audience but also reach out to new and diverse audience? Working with production houses can help you find what kind of style your business wants and figure out a plan to make the stream or video gain the most attraction.
In conclusion, live-streaming can increase interaction between you and your customers while also taking advantage of modern trends. In the same way, if you make your live-stream more interactive, the more audiences will want to stick around and see what happens next. Find your niche and how your product and service can stick out from the rest. Will your business be the one to make a person stop scrolling and click on your stream?
Tags: Aardvark Video, Las Vegas Video Production, Live Streaming, live streaming las vegas, Video Production in Las Vegas
